When Nokia decided to open some doors for India from a function in Mumbai and make them groove to over 3 million tunes on 26th August, I was under the assumption they hadn’t done their groundwork.
Somewhere, within a week actually of that formal-informal event, Nokia seemed to have lost interest.
Try to visit Nokia’s Indian avatar of their music store, and you’ll be welcomed by an ugly collage of album covers.
Think this ugly!
I for one though, was quite glad to witness such a eye-searing presentation. It gave me a renewed faith in my very amateurish Adobe Photoshop skills. I might not be a professional hazard after all!
The purported specialty of the Nokia Music Store is its rich localized content. Techtree.com claims “Nokia seems to have taken care in hiring people who have deep knowledge of local music genres and has managed to provide users with interesting content, as evident from the Home Screen of the Nokia Music Client.”
Now, a moment of silence to commemorate this paid review. Of course, it doesn’t take math to figure it out. Look at the Nokia N97 mini advertisements on the left on this very “critical” technology portal, and your first guess is the right one.
Yes, Nokia is also to credit (or like consensus says, discredit) of the launch of the Nokia 5630, 5530 XpressMusic and the 5230. The functions of these mobiles, while being tremendous in scope, is limited to the Finish giant overlooking the obvious – How should one actually get all of it to work!
How desi can this videshi go?
During my routine visit to Facebook, I was greeted to Nokia advertising their music shop via a Facebook Ad. And surprise, surprise! The very qualified team, Techtree got paid to write, have really gotten involved in creating an erratic collection; enough to have mispelt “MUSIC” as “MUISC”.
After getting over this blunder, upon clicking the Ad, the user would get redirected to a page right out of the design portfolio of a 3rd grader who lost his specs.
ADVICE TO NOKIA INDIA: Actually, hire a qualified team! Oh and, contact me. I know a guy who knows a guy who knows many guys who can do a much better job. And, contact me for future spell checks.
